Back in the day when Facebook pages only had a button on the top that said, Become a Fan, I thought it was very affected for lesser-known actors to have Facebook pages. In my world, it was okay to become a fan of coffee, Jimi Hendrix, red wine, Dog Soldiers and Gary Oldman but to become a fan of an actor who wasn't an A-lister didn't seem right.
Mercifully, they have changed the functionality and now you can create an actor page with a Like button (the difference between Like and Become a Fan is subtle but essential).
Over the past 2 years, many actors in my Facebook friends list have decommissioned (or hidden) their personal Facebook accounts and built professional Facebook pages. I always wondered why until recently.
Your professional life and your personal life don't belong together in the same camp. For example, if your mate walked into the boardroom while you were giving a presentation and said, "Alright punk-ass. How trashed were you last weekend?" You'd probably be really annoyed with him.
Similarly, if your co-star posts a publicity photo of her character draped all over your character on Facebook and your buddy from another world comments, "If you need help servicing this hot chick mate, let me know," your two worlds have definitely collided - and you're definitely annoyed with him.
Privacy settings on personal Facebook pages mean that a lot of the lovely professional content that you would have on your Facebook profile is hidden from Google and future employers. What a waste! Also, that professional content may escape your attention as you scroll through status updates that include Davey's Stag Do, Gemma likes butternut soup and the umpteen music video links that get posted daily.
It therefore makes sense for actors to have a professional page because after all, your reputation is your product and that should be both protected and enhanced. Take a look at the Glenn Speers Facebook page; you might even choose to like my page or even share something I've posted on it.
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